DIGITAL MARKETING

SKILLS NEEDED FOR DIGITAL MARKETING

For one to carry out digital marketing a set of skills are needed, to ensure success in marketing career one has to follow the following steps

  1. Address a specific problem.For example, “How can I get 1000 email subscribers in 30 days?”
  2. Look at marketing guides for building an email list.
  3. Create a Hypothesis. Estimate which marketing activities will have the biggest impact towards reaching your marketing goal.
  4. Run some quick tests to verify your hypothesis before you spend too much time or money on a specific marketing tactic.
  5. Document your learnings using the data you’ve collected.
  6. Do More of What’s Working.You don’t be big on every marketing channel, double down on what’s working!

N/B Don’t follow marketing guides blindly. More than likely:

  • Your audience is different.
  • Your product is different.
  • Your business model is different.

To find what really works for you, follow this process, be creative, and experiment – it’s a core competency of a good marketer.

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