For one to carry out digital marketing a set of skills are needed, to ensure success in marketing career one has to follow the following steps
- Address a specific problem.For example, “How can I get 1000 email subscribers in 30 days?”
- Look at marketing guides for building an email list.
- Create a Hypothesis. Estimate which marketing activities will have the biggest impact towards reaching your marketing goal.
- Run some quick tests to verify your hypothesis before you spend too much time or money on a specific marketing tactic.
- Document your learnings using the data you’ve collected.
- Do More of What’s Working.You don’t be big on every marketing channel, double down on what’s working!
N/B Don’t follow marketing guides blindly. More than likely:
- Your audience is different.
- Your product is different.
- Your business model is different.
To find what really works for you, follow this process, be creative, and experiment – it’s a core competency of a good marketer.