DIGITAL MARKETING

INTRODUCTION TO DIGITAL MARKETING

What is digital maketing?

Digital marketing also known as data-driven marketing  can be defined as the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

It also refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon

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