FIND GROWTH OPPORTUNITIES IN FACEBOOK INSIGHTS REPORTS
Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance
Think of Facebook Insights as your own personal Facebook advisor.
Consult Facebook Insights to find out which types of posts resonate with your audience …and then post these more often!
Facebook Insights Report to Measure Your Success
Likes- reveals the total number of people who have liked your page within a specific time range and also where the like happened .You can also see a breakdown of paid vs. organic likes, as well as how many people “unliked” your page.
Reach is an important metric because it tells you how many people have seen your posts. You can also see some positive engagement metrics, such as likes, comments, and shares.
Visits- gives you a breakdown of which pages (tabs) were visited (i.e. timeline, likes tab, custom tabs, etc.) and also which referring sites (external) brought people to your Facebook page.
Posts- analyses your content based on post type, targeting, total reach, time of day, and engagement.
People -shows you the demographics of your fan base. You can see things like gender, location, language, and compare people reached versus people engaged.