TWITTER MARKETING

USING TWITTER AS A COMMUNICATION TOOL

Monitoring activity

·         Checking what is written about you

Rather than checking every single Tweet posted, which would be tedious, if not impossible, there is an easier way to monitor what people have been writing to and about you. From Twitter’s homepage, click on the “@Mentions” thumbnail. This page displays all the Tweets that contain your user name preceded by @. You can see who the sender is above each post.

·         Checking what is written that might be of interest

If you are looking for the latest Tweets about a topic in particular, here is how to proceed. In the top search bar, type the topic of your interest, preceded by the hash symbol, for instance #German. If you are looking for several key words, do not insert a space between them i.e. #LearningGerman (1). Note that the search option is not case sensitive and that capital letters are not required. The results of your research will be displayed in the “Tweets” thumbnail by default (2). The matching key words are displayed in bold (3). Should you be looking for links related to your research, you can filter Tweets containing links by clicking on the relevant thumbnail (4).

·          Checking info you might share

Even if Twitter is a recreational area for many, bear in mind you are representing your business. Do not publish personal details about your clients or your employees. Do not make negative comments against someone in particular. Of course, do not release any confidential information about your company, its products and services. If unsure, check with your communication manager

EXPLORING TWITTER (Prev Lesson)
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