When interacting with other Twitter users use the following guidelines.

·         Write short & clear

Because your communication medium is limited in space, it is essential that you write Tweets that are clear and concise. Stick to a traditional subject-verb-object pattern; your readership needs to be able to know what you are twitting about at first glance. If your sentences are long and confusing, the chances of not being read are higher. Remember the KISS rule: Keep It Short and Simple.

·         Avoid spelling & grammar mistakes

As Twitter represents your business, it will not make a good impression if your Tweets are full of grammar and spelling mistakes. Make sure you read your post twice before putting them online. However, due to space constraints, some abbreviations are tolerated only if you exceed the allocated 140 characters. Do not write “We r offering gr8 services” when you can type “We are offering great services”. However, “U shouldn’t promote something that is not included in your services.

·         Be courteous and respectful

Again, a business Twitter account can cause harm if you do not mind what you post. Even though you do not necessarily have the space to type all the forms of politeness, do not get ahead of yourself by using swear words in your Tweets. When engaging in a topic, make sure you do not offend your fellow Twitterers with harsh words. Similarly, remember that irony is hard to convey on written supports, therefore try to avoid it. Tone on Twitter is generally familiar, yet there is a fine line between familiar and vulgar and you probably do not want to cross it. In a nutshell, it is fine to laugh as long as nobody is victimized by your words.

·         Topics to approach or not

Be cautious of what the consequences of your posts could be. Posting about the weather is generally harmless but it has different implications whether you enjoy the Do you want to take a political position or show your support to a politician? Do you think it is in your own benefit to write that someone deserved the unfortunate event they are dealing with? Do you want to tweet about sex, violence or discrimination? Some topics are more thorny than others and you should be sure what you type remains within the scope of the guidelines that were decided upon.

You should therefore stick to the topics your business or products stand for. Get engaged in those topics and – if you want – take a standpoint in discussion while respecting other people’s opinions. Remember your brand stands for something. Nothing is more boring than a bland brand agreeing with everyone and everything Of course, writing racist, sexist, xenophobic or similar comments must not happen. You would jeopardise to getting banned from Twitter, not to mention the searing unpopularity you would encounter.

·         Trolls & spammers

Like everything else on the Internet, Twitter is prey to misuse. A troll is the nickname given to a Twitterer who overly comments and not in a productive way. Unfortunately, there is no way of preventing those attention-seekers from following you and commenting on your input. The best way to deal with them is to ignore their comments until they – hopefully – get tired of their own sterile monologues. Spammers are fake accounts, set up for advertising and selling purposes. It is best not to follow them back so they cannot send you direct messages. They can be identified by the large number of accounts they follow without being followed by anyone or very few users. They send appealing public messages directed to one user in particular with a link and tend to have suspiciously attractive profile pictures.