TWITTER MARKETING

ESTABLISHING GUIDELINES

By now, your Twitter account has a nice customized outlook and is ready to be shown to the world. Because Twitter users need to keep interacting with each other, it is important that there is always someone in your company managing your Twitter account and its updates. If more than one person is in charge of updating your posts on Twitter, you need to establish clear guidelines in order to ensure consistency in the tone and the type of information you want to share. Furthermore, you need to keep a log of your posts – or “Tweets – to prevent the posting of the same piece of information several times or that some are never published.

 Twitter slang

Twitter has its own communication terminology. It is essential to understand what each term means in order to use Twitter properly.

·         Following & Followers

As previously noted while creating your account, Twitter relies on a system of following and being followed by other people on Twitter. When you are on the website’s main page, you can read the latest news shared by the people you follow. The latest Tweets appear on the top of the page.

If you click on the “Profile” thumbnail , you can track your records and see how many Tweets you posted, how many people you follow and how many people follow you. The more people you follow, the more information and updates will be displayed on Twitter’s home page. If you feel like your mainstream is being cluttered with too much information or that some followers are irrelevant to you, you always have the option to unfollow them. The moment you start following a user, they receive a notification email with the details you have entered about your account.

A nice profile picture and a well-written biography are essential to retain the attention of those you are following and hopefully get them to follow you in return. A large number of followers is also a determinant factor – the more followers, the more influential you appear

·         Direct messages & public messages

You can send two types of messages on Twitter.

Public messages/ posts / Tweets: These can be seen by anyone on Twitter and will appear on the walls of your followers. To write one of these, click on the top window on the homepage and start typing. When you are done, simply click on the “Tweet” button below and your message is published.

Private message/direct message (DM): This are messages sent to a specific user to send one of this;

  • Click on the “Messages” thumbnail
  • Then “New Message” to see a window pop up.
  • Insert the name of the recipient in the top bar and type your message in the field.
  • Send your message by clicking on the “Send” button . Note that you can only send direct messages when both users are following each other. This prevents users from getting spam messages via DMs.

 

·         @ – at

The sign @ is used to address a user. It needs to be typed right before the user’s name, e.g. @elearningsolutions. This will notify the recipient that you are writing to or about him. This is an essential code to know to interact with other Twitterers.

·         RT – retweet

Retweet means sharing a tweet that was posted by another user to make it visible to your own followers. To do so, click on the retweet icon below the Tweet you chose to share or you can manually enter a new update starting with “RT” and @+the name of the original poster. While being seemingly more tedious, the latter method is actually recommended. By doing so, you notify the original Twitterer of your sharing.

·         # Hash tag

Hash tags are basically used to flag the topic of the post. It is so to speak the word tags that will make your input findable when the word is searched for. To make it work, you need type your keyword right after the hash tag, e.g. #marketing. Note that even multiple words must be typed without spacing, such as #EnglishLanguage or #Makethebestoftwitter. You can use any hash tag you like and even create your own ones.

Lesson Intro Video

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