DIGITAL MARKETING

CONT. EMAIL MARKETING

STRATEGIES TO GROW YOUR EMAIL LIST

  1. Add a lead magnet to your signup form ,give your audience an incentive to sign up to your mailing list ,the best bribe to subscribers is something the audience want and can get it right away e.g. checklist, discount coupon free video course
  2. You can do this by adding a download link to your lead magnet in thank you page or final welcome
  3. Turn homepage into a sign up form .the most trafficked pages on a websitr are home pages, you can make use of the traffic to collect emails by setting up a static frot page

 Steps to turn homepage into a signup form

  1. Add two new pages: name them “blog” and “home”
  2. Create a static front page: Setting> reading > front page displays> static page > home.
  3. Add sign up form to homepage: Copy and paste html code from Mailchimp
  4. Update navigation bar. Go to appearance> menus and add “blog” to navigation bar menu.
  5. Add pop ups and opt in forms using premium tools

Word press plugins from mythemeshop.com e.g. wp subscriber pro allows you to add customisable pop ups and optin form to your website.

The plug in improves the design of your sign up form and makes it easy to adjust the text

  1. Use lead pages
  2. One of the tools that will help you generate leads, save time and increase sales is the lead pages.net. You can use the led pages in two ways
  3. Create landing pages
  4. Lead boxes
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