Post regularly about something other users can take part in
While it is an essential aspect of your Twitter account to be informative, it should also be interactive and sufficiently appealing for other users to take the time to read what you have to say. One way of doing so is to organise a weekly event in which your followers can participate. One of the most obvious concepts is to ask for opinions. Try to post your game updates at the same time and day to ensure continuity and make it easier for your followers to know when it is on. If your activity becomes really popular, we then talk about “Twitter memes”. This is how #FollowFriday started or #MondayMusic, which consists of Twitterers sharing a song of the week every Monday.
Ask other users their opinions
One of the key benefits from Twitter is the opportunity to establish a direct dialogue between the company and its clients. Although it cannot replace a traditional qualitative research analysis, it is still precious feedback and it should be collected whenever possible. It can and most likely will be informal and needs to remain short and to the point. If you want to make a survey, make sure that your question pinpoints what you want to know. Bear in mind you should not be asking a myriad of questions which would bore your followers and bring you little feedback. A badly formulated question is “What do you think of…”. This kind of question is hard to answer within 140 characters. Choose instead questions that can be answered with one word or a few. If you are about to launch a new car, ask “what would be the colour of your choice”, possibly with a link to your website showing a pallet of colours available.