Digital marketing is the act of advertising on the digital platforms such as, websites, emails, social media, mobile apps and search engines. This forms of advertising covers a wide range of online market. It is a gift to the start-up and existing business that are struggling to compete with the ‘big giants’ in the business world, as it offers them a less costly medium to market themselves, to a ready and technology savvy online market. They are various ways to achieve digital marketing in Kenya namely:
SEO Search Engine Optimization (SEO)
Search Engine Optimization (SEO), is where a startup business aims to optimize its website reach, content and technical set up by making sure that its digital pages always appear at the top of all the search engines for the specific words outlined by the company. Its main aim is to draw a lot of traffic to the company website whenever online clients are searching for products and services or any relevant information that narrowly relates to the company. Search Engine Optimization requires a well-constructed website that is easy to use so to keep the clients engaged and offer them the relevant information they seek.
This form of digital marketing is usually sponsored and appears at the top-side of the SERP and its pay once, people click on ad. It can be tailor-made to suit your visibility needs, that is, whenever specific words are entered they can reach your target audience easily. This form of marketing is very flexible, visible and very effective for all companies to adopt.
Content marketing is a powerful digital marketing tool. It is an important tool in achieving an online presence and visibility in all social media platforms. After creating engaging and relevant content a business can further offer paid search ad and emails to its clients. The content should be relevant, engaging, educative and very consistent.
Emailing is an easy and most efficient means of reaching customers. It serves its full usefulness of being a communication tool. Companies can create content relevant to what they do and are offering the prospective clients and do bulk emailing to reach to as many prospective clients as possible. Such emails should be formal, relevant, conversational and trustworthy in order to achieve the desired impact.