DIGITAL MARKETING

DIGITAL MARKETING
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DIGITAL MARKETING

DIGITAL MARKETING

If you are a Business Owner, a Sales & Marketing professional or a Student who is serious about leveraging Digital Marketing for personal or organizational growth then this course is for you.

This course will help you build mastery in various disciplines of Digital Marketing , it will equip you with the necessary skills needed for digital marketing, learners will get to know how to use tools like email, type-forms copy writing  etc which are very essential if one wish to venture into digital marketing ,a field that has gained popularity over the years due to the current digitalised world and the continuous development in technology

COURSE CIRRICLUM

COURSE OBJECTIVES

By the end of digital marketing course the learner should be able to;

  • Define digital marketing
  • Identify the skills needed for a successful marketing career
  • Identify the digital marketing tools to grow ones business.
  • Create a buyer person and identify its unique selling propositions.
  • Set up a typeform account, design it for survey and be able to analyse it.
  • Come up with an email list ,identify the importance of an email list in marketing.
  • Know to how to copy write and identify its importance

Lessons

  1. Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyse the market need, market size and competition. Gather Priceless Feedback and Emails in just 4 Steps using a Typeform Online Survey. Market research is an important step to validate the assumptions you’ve made about your buyer persona, their needs and how you can add value to the marketplace.
  2. Mailchimp is an email marketing service and the trading name of its operators, it’s a marketing solution to manage subscribers, send emails and track results It’s one of the popular service and it’s also free
  3. Digital marketing also known as data-driven marketing can be defined as the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. It also refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon.
  4. DIGITAL MARKETING TOOLS

    Digital marketing tools are product development and promotional strategies and actions in place used to develop and promote its products or services.
  5. CREATE A BUYER

    A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, this is key to focusing your marketing efforts. When creating your buyer persona(s), consider including customer demographics, behaviour patterns, motivations, and goals. The more detailed you are, the better.
  6. EMAIL MARKETING

    Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Email marketing is very important and it outperforms other marketing channels, it’s a key driver and traffic on one’s website.